I get it that advertising and marketing departments have to really play it up how “cool” and “amazing” their products are, and hotel companies are no exception. I was watching a football game the other day and saw this commercial for the new IHG One Rewards program.
IHG’s crazy commercial
Here is the commercial I saw –
https://www.youtube.com/watch?v=uPA2pZe83wk&ab_channel=IHGHotels%26Resorts
They tell you to
- Arrive How You Arrive
- Dine How You Dine
- Extra How You Extra
- Work How You Work
- Guest How You Guest
Here is their opinion on how you might “dine” if you stay at an IHG hotel
Personally, my experience “dining” at IHG hotels is more like
The Bottom Line
I dunno – maybe I should not be surprised by these types of commercials. I mean I know that their job is to make things look as appealing as possible, but this one just seemed SO over the top. I mean does ANYBODY travel like this (at an IHG hotel, nonetheless)
What do you think? How do you “Guest How You Guest” at IHG brand hotels?
This site is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as thepointsguy.com. This may impact how and where links appear on this site. Responses are not provided or commissioned by the bank advertiser. Some or all of the card offers that appear on the website are from advertisers and that compensation may impact on how and where card products appear on the site. Any opinions expressed in this post are my own, and have not been reviewed, approved, or endorsed by my advertising partners and I do not include all card companies, or all available card offers. Terms apply to American Express benefits and offers and other offers and benefits listed on this page. Enrollment may be required for select American Express benefits and offers. Visit americanexpress.com to learn more. Other links on this page may also pay me a commission - as always, thanks for your support if you use them
User Generated Content Disclosure: Points With a Crew encourages constructive discussions, comments, and questions. Responses are not provided by or commissioned by any bank advertisers. These responses have not been reviewed, approved, or endorsed by the bank advertiser. It is not the responsibility of the bank advertiser to respond to comments.
Dan Miller travels with his wife and 6 (SIX!) children. He loves to help families travel for free / cheap, especially larger families. If you are looking for help, drop him an email at 
I would suggest that there are far more people that think of room service breakfast or working by the pool as aspirational than there are people dreaming about HIE cinnabuns.
Well… sure. But I would suggest that eating HIX cinnamon rolls happens far more often than people eating hundreds (thousands?) of dollars of room service on the bed 🙂
If you’re making a TV commercial for a Toyota Corolla, don’t present it as a high-end sportscar. The customer won’t believe you and all the commercial does is create distrust.
Holiday Inn should study Toyota Commercials and just mimic that.
It’s nothing new that commercials depict life’s situations in a very exaggerated manner, it’s been happening for years. In reality Social lifestyles have changed dramatically in the last 60 years. So all of the sudden those mothers have a problem with IHG, along with several other people in their commercials show two guys sitting on a bed with room service being exaggerated, that doesn’t mean they are gay. Even if it does, what about the majority of today’s commercials feature black people way beyond what the national demographics actually are, which is 12%. In my area I would say blacks are in at least 70%. Why aren’t those mothers sounding off about that? I say “live and let live.” It’s best not to take life too seriously. Until I read about the mothers rejection of the IHG commercials, I never got that the two guys on the bed with room service was about featuring gay guys. The mothers referred to quotes from the Bible. I’m sure that could be rejected by those that don’t believe in the Bible. The Bible is almost 2,000 years old. There are quotes in there that are flat out wrong, proven by today’s technology. I submit there needs to be an updated book for people that can’t think for themselves to follow…