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Most airline fare sales are mostly marketing. The prices offered aren’t anything out of the ordinary; you can often find the same prices before or after the sale is over, and sometimes the fare sale doesn’t provide much of a discount or incentive to book.

But this recently announced fare sale from Southwest is somewhat different and is definitely worth checking out.

Southwest Week Of Wow Fare Sale – 50% Off!

Southwest has just announced a new “Week of Wow” Fare sale, with 50% off most travel

a blue background with white text

Here are the terms and conditions of this Southwest 50% off fare sale:

  • Use promo code WOW50 by 9/28/23 (so book before this Thursday)
  • You must travel between 10/24/23-3/6/24
  • The 50% discount applies to the base fare, and not to taxes and fees. This makes it slightly less than actually 50% off, but it’s still a good deal
  • The promotion applies to Wanna Get Away and Wanna Get Away Plus fares as well as using points

There are blackout dates

  • Continental  U.S. travel blacked out 11/17-11/22, 11/25-11/27, 12/21-12/23, 12/26-12/30, 1/1-1/2, 1/6-1/7, 2/16, and 2/19.
  • SNA (Orange County) blacked out 10/24-12/31, 1/1-1/2, 1/6-1/7, 2/16 and 2/19.
  • Travel to international destinations, Hawaii and Puerto Rico blacked out 11/17-11/19, 12/15-1/8, 1/11-1/13 and 2/15-2/18.
  • Travel from international destinations, Hawaii and Puerto Rico blacked out 11/24-11/27, 12/15-1/8, 1/15-1/16, and 2/23-2/27.

Southwest 50% Off Fare Examples

I should mention that it isn’t QUITE 50% off, since it’s only 50% off of the base fare amount, and you still have to pay 100% of the taxes and fees. Still, it represents a pretty good savings amount over the regular prices. Here is one example of a fare:

a screenshot of a flight scheduleAs you can see, the WOW50 promo code is working on all types of fares. As I mentioned earlier, it also works on reservations booked with Southwest Rapid Rewards points.

a screenshot of a flight schedule

Getting More Southwest Rapid Rewards Points

If you’re looking to get more Southwest Rapid Rewards points, you might consider some of these credit cards:

  • Southwest Rapid Rewards® Plus Credit Card – Earn 50,000 bonus points after spending $1,000 in the first 3 months. $69 annual fee
  • Southwest Rapid Rewards® Premier Credit Card – Earn 50,000 bonus points after spending $1,000 in the first 3 months. $99 annual fee
  • Southwest Rapid Rewards® Priority Credit Card – Earn 50,000 bonus points after spending $1,000 in the first 3 months. $149 annual fee
  • Southwest® Rapid Rewards® Performance Business Credit Card – Earn 80,000 points after you spend $5,000 on purchases in the first 3 months from account opening. $199 annual fee
  • Southwest® Rapid Rewards® Premier Business Credit Card – Earn 80,000 points after you spend $5,000 on purchases in the first 3 months from account opening. $99 annual fee

(SEE ALSO: Which Southwest Card Is Best?)

These might not help you for this particular sale (since you won’t get the points in time), but they might be able to help you get a good stash of points to more easily take advantage of the NEXT Southwest fare sale

Southwest Change and Cancellation Policy

Remember that Southwest has one of the best change and cancellation policies of any airline. There are no change or cancellation fees, so you can cancel at any time. The other side of that is that if you have any existing flights during the fare sale period, you can change with no fees. Given the 50% off fare sale, any flight you may have previously booked is likely to be at a lower cost right now.

(SEE ALSO: Southwest just changed my itinerary to include time travel)

(SEE ALSO: Southwest just PAID me to take the same flight!)

So you can change your flight and possibly save some money if your fares are lower now.

Have you booked any new flights or changed any reservations to save money? Let us know in the comments.


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